HOW TO CREATE A WEBSITE FOR YOUR DENTAL PRACTICE ?
In this article we will discuss - How Can You Create An Awesome Website for your Dental Setup ?
Lets Start with the 4th Point
What are the features you Should Ask the Designer To Integrate in you Dental Website
What is the Ultimate Goal in Having a Website for Your Dental Practice ?
The Goal is very straight forward
- To get more prospective patients to know know about You, Your Dental Practice.
- To build an Online Brand for your Dental Practice.
- To impress patients and get treatment appointment from prospective patients/clients.
Any Dental Website Must Have These Features – So ask your Web Designer to integrate all this 5 must have features
#1. A Professional Modern Design/Look
- The most important aspect of your site. The look can decide whether the patient stays on your website or just leaves it.
- You know what they say about first impressions: They matter.
- A clean, professional website tells visitors your practice is reputable. A clean and properly arranged website is perceived well by the patients and they are more likely to browse your site. Credibility research from Stanford University found that 50% of consumers say they make judgments about a company’s credibility based on its website design.
The Moment a visitor sees the Web Site, it should be clear that its a Dental Website with all the relevant heading clearly visible on the top of the site.
- Most ideal colour base to use in the website are blue and off white.
What Not To Do ?
Don’t get overzealous and don’t go all flashy animated in the design of your website. Avoid flashy bright contrasting colours that might be annoying to the patient/client.
Make the TOP header of the website clear and bold with all the clearly visible headings. It must have an:
- About Page that tells the patient about you & your qualifications. Also keep it a little personal, write about your motivation and your desire to service the community.
- Have one SERVICE page detailing about all the services you are providing in your Dental Set up.
- Mention in details about the STERILISATION methods. That appeals to patients.
- Make a GALLERY section. Post some of your best after before case pics that you feel will appeal to patients.
- Do not put Bloody Extraction or Oral Diseases pics.
- Put the pics of your cases that had good aesthetic results.
- Keep a TESTIMONIAL page with good favourable reviews by previous patients. Ask your old satisfied patients to send in their reviews.
- Create a BLOG page where you write about Oral health topics for the reading of your visitors.
- Try to write good original articles that will appeal to readers.
- Make a good CONTACT page with complete details on contacting you via e mail or social media.
- Also give the complete address of your clinic with embedded map so that patients can easily find your set up.
- Set up clearly mentioned contact number on which the patients can call to get assistance to reach your set up.
Follow the above mentioned simple points and your dental website is right on the correct track. While designing a professional website its not about how much flashy and beautiful it looks. Often this leads to a very cluttered look.
For a Dental website its imperative that it must be neat and all the necessary information are easily accessible to the viewer.
Your contact information should appear in the upper right-hand corner of your website on every single page. That’s where visitors expect to see it-don’t make them hunt it down ! Include a call-to-action, as well. Don’t assume your prospective patients know what to do. Your call-to-action can be as simple as “Call today for an appointment.”
You should also include your office hours, a map showing your location, and an appointment request form. You can add the appointment form in the contact page.
