Top 9 Qualities Of A Successful Dentist – Dental Practice Management
What are the best qualities of successful dentists? We asked many successful dental practitioners and finally made this list - Qualities of a successful dentist. Read and see which qualities you are having or lacking?
#7. Marketing for a Dentist
One more point that every dentist accepted to be essential for success in the modern day world is Marketing.
What has marketing got to do with a dentist?
A lot.
There was a time when dentists were few. There was enough market share for every new and old dentist. It was not very difficult to be known in your community. Dentists in a short span of time were getting the social recognition as well as financial gain.
But how fast the times have changed. In the modern world of today, like every other career, dentistry is also getting more and more crowded. More and more dentists are graduating every year and are trying for their share in the billion dollars dental practice industry.
So how do you reach the people and let them know about your dental practice among all the noise?
That’s where Marketing Kicks in for a Dentist.
Marketing itself is a very elaborate topic for discussion. But below is a short summary of some of the points on Dentist Marketing.
Marketing Points for Successful Dentists
On-Line Marketing (Using the power of the internet):
Website based Marketing: This involves creating your own dental website and marketing your dental practice via your website.
Social Media Marketing: This involves the use of social media to create marketing and promotion for your dental practice. This includes promotion in Facebook, Google, Twitter and other social media outlets.
Marketing in your local & nearby community (Using the power of real life contacts)
- Attend local social functions.
- Make settings and deliver a speech on dental career/care in school, colleges and community gatherings on health care & awareness.
- Attend treatment camps being conducted by other doctors & organizations.
- Visit rural places to provide dental treatment.
- The goal is to make yourself visible in your local community.
- Slowly & steadily you will rise the ladder up.
- If possible buy print ads to promote your practice in local newspapers or try to write health articles in the local magazines, papers. You can also use Radio for speech & promotion. That’s one of the easiest ways to get close to your local community.
- Don’t spend too much on online marketing. Your clinic is not an on-line market like amazon. Your promotion must target the local population first.
- Don’t over-estimate social media and Facebook promotion. That’s better for big corporations and websites. Using facebook try to connect with more people in your locality and nearby areas. Are you confused how to use facebook properly for the promotion of your dental practice? Then read 5 Tricks to promote your Dental Practice in Facebook.
If you would like to know more about dental marketing then read the article below
THE TWO BEST WAY TO MARKET DENTAL PRACTICE
You all must have heard In simple words – it’s the world of promotion and marketing. Whether you like it or not, much of your success as a dentist is completely dependant on how effectively you are marketing yourself. This modern era dentistry is very different from the professional clinical practice scenario that was prevalent a decade back.
