10 Greatest Mistakes to Avoid in Your Dental Clinic – Dental Practice Management
In this article, you will learn about top 10 mistakes that can hold you back from achieving the complete success in your dental career. So, now your job is to avoid those ten mistakes.
7. Not Updating Your Knowledge
(It is Like Your Phone Apps. You Need To Update It)
Yes, I am talking about all those boring CDE (Continuing Dental Education) program.
I agree they appear tad dull. However, once you get into dental practice, there is the need to do it.
Dental treatment is continuously evolving with the invention of newer and more user-friendly materials and techniques.
You need to know these more modern methods to make the dental treatment easier that will benefit you and your patients.
8. Marketing
With so many Dentists around, Why a Patient Will Come To you?
You Have To Make Yourself Sell-able
Each dental practice is like a company.
Moreover, you are the boss of that company.
So you need to do marketing. However, of course, you do not need to spend millions in marketing. Be innovative.
Take help of social media. (But lately, Facebook is not an excellent platform for promotion for fresh graduates as the advertising charges are very high)
The best way to market and promote your dental practice is to aim the public at your local community rather than distant social media promotion. Social media is already too busy, and it is not worth it to spend money and time on it if you are beginning. You need to understand you are not going to have overnight foreign patients.
In fact, if you want to use social media and search engines, then you can create advertisements on social media and Google, targeting the people with 10 KM radius of your clinic location. This is the best approach of using social media and search engines to gather new patients from your nearby community.
The majority of your patients will be from your local community.
Here is how you can reach the local community to make a name for your dental practice:
- Attend local social functions.
- Make settings and deliver speeches on dental education in school, colleges and community places.
- Attend treatment camps.
- Visit rural places to provide dental treatment.
- The goal is to make yourself visible in your local community.
- Slowly & steadily you will climb the ladder.
- Don’t spend too much on marketing. Your clinic is not an online market like Amazon. Your promotion must target the local population first.
- Don’t over-estimate social media and Facebook promotion. That is better for big corporations and websites.
- Use social media and search engine paid advertisements to target specifically the population within the 10 KM radius of your dental practice location.
- Once again, always remember, as dental practice is a “local system” based in the local community.
The success of any dental practice depends on the number of new patients it can attract via many ways. Read this article to know the 9 tricks to attract new patients to your dental clinics.
