HOW TO OWN 35 MILLION DOLLAR DENTAL PRACTICE
Why Smile Dental Is Such A Huge Success Over The Years ?
Emmet O’ Neal says – Its because of 2 reasons :
1. They take care of the Doctors Working For Smile Dental
2. They take care of the patients
Taking care of doctors
Firstly it’s a personal thing, being a Smile Dental dentist doesn’t suit everyone. When you sell your practice to a corporate you lose a certain amount of autonomy and that can be difficult for some.
But at the same time when you have a practice managed completely by yourself then you are the marketing manager, payroll manager, HR manager, purchasing manager and the dentist – that’s a lot to carry.
Our ‘sell’ to dentists is that we allow them to get on with being dentists.
They have a voice, anything they suggest in terms of marketing or equipment or materials is taken on board and within reason is delivered to them.
Beyond that they can come to work – they work their hours, and there’s a nurse there and a full book and they get paid.
“That removes a great deal of stress from their lives. That improves the life of a dentist & their patients.”
Taking Care Of Patients
(Patient Friendly)
Treatments and pricing are always made patient friendly. Timings are made flexible.
Another thing that is important to patients is knowing when they can be seen. At Smiles Dental in Ireland we are open seven days a week 8am-8pm, because people can’t afford to take time off work. People aren’t going to risk their job to get a small filling sorted – we need to be careful of of that.
Pricing is very transparent and Smiles Dental recently launched a cloud computing platform which allows patients to log in and view their x-rays and charts, free of charge.