we are discussing the 2 most effective ways for the promotion of your dental practice. Use these 2 ways to make your dental practice more popular. Next point to discuss is
On-Line Marketing V/S Local In Person Promotion
Is On-Line Marketing Really Effective?
The 2nd most accessible mode of marketing for a dentist is Online Marketing.
With the advancement of internet, every aspect of our life is having an online presentation.
We are buying & selling things online.
Fixing appointments online.
Booking hotels & travels online.
And in such a scenario a dentist must learn to take advantage of the online mode of marketing. As a dental professional in the 21st century, this is one aspect of marketing that no dentist can afford to neglect anymore.
Modes of Online Marketing
[Website Based Marketing]
Having Your Own Website – That’s very essential. Get a website as soon as possible for your dental practice and add relevant information about your dental practice.
- A good website acts as a great reference point for any prospective patient (who has perhaps been referred by one of their friends) to have an idea about your set up and the services you provide.
- Update & Maintain your Website – Hire a good web designer to get the website designed for you. Update your site with correct information about yourself and services.
- Take good & neat photos of your clinic and place them on the website. Take care to post good pictures sterilization methods. That’s a great convincing point for prospective patients. You can cosmetic before & after pictures. refrain from posting dental extraction pics with blood in it. It can be a big turn off for the patient looking at your website.
- Good SEO: Ask your website designer to take care of the website SEO so that your dental practice website is showed in the search results when a prospective patient from a nearby area searches for a dental practice.
- Online appointment Booking: Make systems at your clinic website so that patients can book their appointments online. It’s a very useful tool and will have instant results.
There are many more features that a dental practice website needs. To discuss all the points requires a separate article. Have a look at the article mentioned below.
For more details on the features, your dental practice website must have, read the article below. Keep a note of the points mentioned in the article and ask your website designer to provide the features. Without these features, a dental practice website will not be efficient in marketing.
[Social Media Marketing]
There are so many social media outlets that can be used for marketing.
The most popular social media platforms in all the countries are Facebook & Twitter. So you can plan your social media promotion with Facebook.
Facebook promotion can be done via opening a profile or page for your dental clinic. In one of the previous posts have discussed in detail on “How a dentist can use Facebook for the promotion of dental practice?” You can read the article below.
Coming back to the question under discussion in this article
Is Facebook promotion really helpful?
We discussed in the previous slide that a dental practice is mostly a locally based model.
So, please don’t overestimate the social promotion.
A social promotion without local promotion is of no use.
First, you need to work hard to make a name & presence in your local market & community. Make a name for yourself and your dental practice. For that, you can use the 10 Points to Make your dental practice popular mentioned in the previous slide.
Once you feel that you have made a certain amount of presence in the local community & nearby areas, then go for the social promotion.
In facebook, you have the options to promote the page/profile about your clinic by paying a certain amount. The prices vary depending on the number of people you want to see the advertisement about your dental practice in their news feed.
Facebook promotions don’t come cheap. So, target your ads properly to the correct demographic for maximum benefit.
So, target your ads properly to the correct demographic for maximum benefit.
Remember the goal of your facebook advertisement should not be to reach the maximum number of people. It should be to reach the maximum number of people in and around your locality. Facebook gives you option while creating the ads.
For example, if you have your clinic in ” New York ” and your Facebook ads appear to someone in India- it’s if no use to you. So, you need to learn how to target your Facebook ads properly so that they yield you the best results.
(But lately Facebook is not a very good platform for promotion especially if you are a new dentist in the market as the charges are very high. Social media is already too crowded and it’s not worth it to spend money and time on it if you are just beginning.)
Instead of completely depending on Facebook promotion:
- Use it as a tool to connect with your previous patients.
- Ask your patients to join your Facebook page. Request them to give good rating and reviews on your Facebook page.
- Promote your ads targeting the audience in your city and nearby places. That’s most effective.
Google On-Line Promotion
This is one more most popular mode of Online promotion.
You can use google ad-words to promote your dental setup to your target demographic.
This is again a topic that needs a detailed explanation. We have already published an article on this which talk in detail about all the tools to create an online presence of your dental practice. You can read the article below:
You need to realize that only social/online promotion is not guaranteed to give you a busy practice. They are always adjuncts that can enhance the promotion your are doing on your local community.
The main reason that will make you a successful practitioner is the amount of promotion you do in your local community & the amount you good work you do to back up the promotion.
Being known in your local community is the success mantra and the golden rule of dental practice management.
We have crafted an amazing series of articles by social marketing experts – on how to use social media to promote your dental practice. You can see the list of the articles below
BENEFITS OF USING FACE-BOOK FOR YOUR DENTAL PRACTICE
This article is the part of series, where we are telling you about the use of Facebook marketing for your dental practice and in this post we will discuss about A Facebook page has many potential benefits for your business. 2 points are very necessary for an successful online presence of your dental practice.
HOW TO USE FACE-BOOK TO PROMOTE YOUR DENTAL PRACTICE
In this guide, we will show you the basics of how a dentist can use Facebook to his/her professional advantage. The guide is aimed at the Dentist who wants to market their business on the world’s largest social network.
TIPS FOR SUCCESSFUL MARKETING OF YOUR DENTAL PRACTICE USING FACEBOOK
This article will tell you How Dentists Can use Facebook to Expand the Reach of their Dental Practice ? The Tips of What you should or should not do – When Promoting Your Dental Practice on Facebook To use face-book for promoting your dental practice you need to things A website for your dental practice A Facebook page for your dental practice.
HOW TO USE FACE-BOOK ADVERTISING FOR YOUR DENTAL PRACTICE
Welcome doctors, all of you must be regularly use Facebook not only to connect with your friends and family but also to share your works and clinical facilities in various medical and dental groups. In this post we will tell you – How can you use the biggest social media Facebook and its advertising option to increase the reach of your Dental Practice.
USING FACE BOOK TO REACHING LOCAL PATIENTS FOR YOUR DENTAL CLINIC
We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.