we are discussing the 2 most effective ways for the promotion of your dental practice. Use these 2 ways to make your dental practice more popular. Next point to discuss is
The Local Community Marketing
(The Most Crucial Marketing for Success)
With so many Dentists around,
Why a patient should come To you ???
You Have To Make Yourself Sell-able
Each dental practice is like a company.
And you are the boss/CEO/Employee of that company.
So you need to do a successful marketing.
But You Need to Be Wise in Marketing
Mind it – you don’t need to spend millions in marketing.
Understand that your 1st priority is
the community that you reside in.
The best way to market and promote your dental practice is to aim the public at your local community rather than distant social media promotion.
Social media is already too crowded and it’s not worth it to spend a larger amount of money and time on it. If fact, you should use social media promotion in such a way that it takes you closer to your patients in your locality and the nearby areas.
We will see the value of social media in the next slide of this article.
You need to understand that you are not going to have overnight foreign patients visiting your dental practice.
The majority of your patients will be from your local community and they will be the ones who will make your dental practice successful provided you make them happy by providing a great treatment and soothing experience.
How to make a Presence in your Community as a Dentist?
- Attend local social functions and be a sponsor of the local events.
- Make contributions and deliver speeches on dental career/care in school, colleges and community gatherings on health care & awareness.
- Attend treatment camps being conducted by other doctors & organizations.
- Visit rural places to provide dental treatment.(for free)
- The goal is to make yourself visible in your local community.
- Slowly & steadily you will rise the ladder up.
- Buy print ads to promote your practice in local newspapers or try to write health articles in the local magazines.
- You can also use Radio for speech & promotion. Spend money in purchasing an evening slot on Radio to promote your dental practice. That’s one of the easiest ways to get close to your local community.
- Don’t spend too much on online marketing. Your clinic is not an on-line market like amazon. Your promotion must target the local population first.
- Don’t over-estimate social media and Facebook promotion. That’s better for big corporations and websites.
The dental practice is first, always a “local system” based in the local community.
“Target the Local Public”
That only can give you name, fame & money as a Dentist.
That is the most important rule of dental practice management.
See the Next Final Slide
Importance of Online & Social Media Promotion
Press Next to go to next Slide