We are talking about how dentists can leverage the power of email for the growth of their dental practice. In this slide, we will see how dentists can use Gmail for the marketing of their dental practice.

Email marketing using your Gmail id:

This is the easiest and the most affordable for individual and group of dentists. In this model of email marketing, all you need is your Gmail account. Some of the services that you can use in this regard are Gmass, Mailshake etc.

You can register to these services using the Gmail id of your practice (DrDon@yourdentalpractice.com) or your regular Gmail personal id (DrDon@gmail.com). Once you register, the service gets integrated with your Gmail and you can send multiple marketing emails directly from your Gmail account. This is just like sending personal emails. As the emails are being sent from the Gmail servers, they always land in the primary tab of the inbox. These kind emails do not look like an advertisement but an attempt to make a personal contact.

So, there are more chances of your recipients (old & new) opening and responding to your emails.

We have previously covered two systems that you can use for email marketing using your Gmail. If you are interested to know more about this marketing system then you can read these 2 articles.

E-mail Marketing Solution for Health Professionals & Establishments Using Mailshake

In this article, we will be discussing one of the easiest tools that will help every health professional to increase their connectivity and outreach. This online tool is as easy as using your Gmail. This mode of outreach is known and cold e-mail marketing.

GMass Review – Powerful Mail Merge For Gmail

In the 21st century, the success of any venture depends on the extent and quality of promotional campaigns. The Goal of the promotional campaign is to make the audience aware about your product and how it can make their life easy. The s Same rule applies for your dental practice also.

#6. Assessment of Email Marketing

For people who are into marketing professionally, they need to consider a lot of parameters to assess the reach of an email marketing campaign.

But as a dentist, you do not need to go into all the complex details. You just need to keep track of 3 parameters:

Number of Replies 

Bounce rates

Follow up responses from your end

Bounce rate is the number of email ids to which your marketing email is not delivered. You do not need to worry about it. These are usually the wrong email ids or inactive ones. These emails automatically get sorted by the email marketing tool you are using. The emails are not sent to these email ids the next time you send your marketing emails.

Your responses – The most crucial part of your email marketing is your reply to the email ids that have replied to your marketing email. Every response counts. A good response from your end builds on the trust factor of your dental practice.

And always remember, every patient you have treated, talks about your practice at some time with his/her friends, family & relatives. Hence, a good and considerate response by you creates a positive aura about your dental practice.

Conclusion: 

In the 21st century, it is highly imperative that a dentist makes sincere efforts to establish a steady online presence.

Do not get stressed by the number of followers in social media or email responses. Due to excessive exposure consumers do not tend to reply to every email or social media post. But that does not mean that they do not notice your regular and consistent presence.

Email has a great potential to establish a personal connection with the old patients as well as new clients. This can be very helpful in strengthening the brand value of your dental practice.