How To Market Your Dental Practice Using Facebook – Social Media Marketing for Your Dental Practice

This article will tell you How Dentists Can use Facebook to Expand the Reach of their Dental Practice?

The Tips of What you should or should not do – When Promoting Your Dental Practice on Facebook

We have divided the points in this article into separate slides for the ease of reading and navigation.


TIPS FOR SUCCESSFUL MARKETING

OF YOUR DENTAL PRACTICE VIA FACEBOOK

To use Facebook for promoting your dental practice you need to cover two points  

A website for your dental practice

A Facebook page for your dental practice.

More Related articles related to social media promotion for your dental practice 

We have written detailed articles from the point of view of a dentist on

How to build a website for your dental practice?

How to Build and Use a Facebook page for your Dental Practice?

(The article links above will open in a new tab)

Once you have created the Facebook page for your dental practice, then you should know how to use the Facebook page. Don’t take it lightly as this page is the face of your dental practice in the social media. A well-managed Facebook page has a great potential to connect with the old as well as future prospective patients for your dental practice.

TIP # 1: Create a Good Logo for your Dental Practice

It’s a must that you create a good logo for your Dental Practice. Why ? Because it means you take your dental practice with seriousness and pride. Every person has a name, you have a name too. The dental clinic os part of your existence so it also should have an ideal name and logo.

Every person has a name, you have a name too. The dental clinic is part of your existence so it also should have an ideal name and logo.

The dental clinic is part of your existence so it also should have an ideal name and logo.

There are a lot of online free and paid tools that can help you in designing a good professional logo for your dental practice. You also have the option to hire professional designers to create a logo that in tune with your ideas.

In the virtual world of Facebook – logo matters a lot

TIP # 2: Fill the About section properly

    1. Every Facebook page has an about section. It’s imperative that you fill that about section properly.
    2. Give the details about your clinic and how motivated and different you are from others.
    3. Provide the complete address to your clinic with working contact number.
    4. Give the link to your website so that interested patients can check your website if they want to.

If you do have a Facebook then it makes sense to have a professional feel to it. So, if you are already owning a Facebook page for your dental practice with an EMPTY about section, then it is imperative that you fill it up asap.

TIP # 3: Don’t Try to Hard Sell Your Practice

Get More Likes for the Facebook Page of your Dental Practice

(Post Interesting Photos & Videos)

Once you create a Facebook page – the next goal is to get the essential LIKES to your page by the visitors.

Once they like your page they will the regular updates in their timeline, when you post on your page.

People regard Facebook as a fun interactive place where they can chat and interact with their friends & family.

At the same time get interesting updates from Facebook pages that they have liked depending on their choice. 

  1. So rather than hard selling your dental practice be wise, witty and gentle in your approach. Most of the patients have a lot of misconceptions about dentistry.
  2. So your posts must be humorous, entertaining and informative at the same time.
  3. Remember again, people visit Facebook to feel relaxed. So hard selling your dental practice won’t be appreciated by the people you want to target.
  4. So for the people who have already liked your page create innovative, entertaining and the same time informative posts for you.

But it is important that you have an idea to maintain a balance of what you publish in your Facebook pages

Interesting pictures make the existing fans of your page to Like and Share the picture on their Facebook profile.

Facebook has introduced reactions now and if your views give the reaction stop your posts then it’s visible.

Once they share the picture it’s visible to all their friends and family, making your Dental Practice reach more potential clients.

This type of promotion is way cheaper than any conventional costly medium of promotion.

Research shows that free giveaways & health checks are the most popular reason for a person to follow a Professional dental practice page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

Interesting Photos & Videos like the picture below:

TIP # 4 : Post Regularly – Give Updates

Social media is different from conventional media (like television, magazine, websites). Social media is based on frequent updates.

Once a person likes your Facebook page, he expects to see useful and entertain updates from you. Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Also with increasing number of brands entering Facebook, if you do not post regularly, your page will stop appearing in the news feed of your members.

With Facebook now in the mobile, the viewers are 24/7 logged in to Facebook.

So post at least 3 times minimum daily with relevant photos, videos, and links.


See Next Slide 

Tip # 5 – How to Facebook Page for your dental practice 

Tip # 5 – Be Human and connect with your Page members on a human level 

You have to understand that, once you create a Facebook page for your dental practice and people start liking it – You must be interactive with your members.

To create a good marketing for your dental clinic via Facebook page you will need to give a human touch and be responsive/interactive with your fans. Remember in Social Media you are dealing with actual people which is much more personal than reading an advertisement about your dental practice in a Magazine or News Paper. You also need to be very careful of the responses you provide on social media. You might choose to not to reply to user comments, but if you do then be tactical in your reply even if some of the comments are harsh.

Encourage comments and reply quickly

Encourage other Facebook users to respond to your posts or to post their own comments about your Dental Clinic or a topic that’s of interest to them and you.

When they do post, respond quickly – within 24 hours is best.

Failing to respond will weaken your Facebook fan’s willingness to engage with you, and they will gradually drift away.

Tip # 6 – Use Facebook Insights 

Do you know Facebook has an inbuilt insight system in your page, where you can view the statistics of your viewers? This gives a broad idea as to what type of posts your viewers like and what is their response. It also gives you an idea about the location from where you are getting the maximum interaction.


Tip # 7 – Use of Facebook Advertising For Your Dental Practice

Facebook keeps adding new features and one of the most important features that you can use right now is the ” Facebook Advertising ” 

You must have seen promoted posts in your Facebook timeline

To explain it very simply – If you have a Facebook page then you can promote posts, links, videos using Facebook ads. If you have a Facebook page for your dental practice then below each post you would have noticed ” BOOST POST ” option.

If you have a Facebook page for your dental practice then below each post you would have noticed ” BOOST POST ” option.

Using the ” BOOST POST ” option you can promote your post on Facebook. You will have complete control over your promotion:

  1. You can decide a number of people it reaches.
  2. The area/location where your promoted posts are shown. So, if your dental practice is located in Mumbai, then you can customize your promoted posts/Advertisement to be shown to the people on Facebook who are located in Mumbai and nearby your area.
  3. The payment for the ads are made by Debut/Credit cards and trust me the ads are value for money.

How to use Facebook Advertisements is a big topic in itself. We have discussed in details about how to use Facebook promotion Targeted for your dental practice in a separate article. 

For now, this article ends and we hope you have now learned the ew basic points on how to effectively use Facebook for your dental practice.

The Only Drawback of Social Media Promotion

Every system comes with an own set of Pros & Cons. The Facebook promotion also comes with its own drawbacks.

  • In the present time, when Facebook has become overcrowded it does take some time for your Facebook page members to increase by liking your page. You got to have some patience.
  • For a Dental Clinic page don’t get stressed thinking that you need to have millions of likes. You don’t need millions of likes.
  • You need enough likes and preferably the likes are members from your local community and nearby area. Because they are going to be your future clients/patients. Very rarely patients from outside country are going to visit your clinic. 

So be practical in your expectation. Remember again the goal of Facebook Page & Marketing is to reach the potential clients/patients who can access your clinic.

So, stop getting stressed over the number of fans or likes to your dental practice Facebook page.

Read some the amazing articles on Using Social Media

as a Tool to Expand your Dental Career

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