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Benefits Of Using Facebook For Your Dental Practice

This article is the part of series, where we are telling you about the use of Facebook marketing for your dental practice.

#5. Benefit of Facebook Marketing

Give Offers/Credits to Your Regular Patients

Via Facebook page, you can provide incentives and credits to your old patients or to those who have given you good reviews. An excellent way of showcasing what the patients are feeling about your dental practice and also making them feel special.

For example, social media company Hub Spot regularly posts the reviews of their customers/clients & how they helped them with their services.

 

Similarly, you can post the photos of the patient (with their consent) with the review, experience written on the pic. In a way, it makes the patient feel special and also increases the trust value of your practice among the viewers.

Drive Traffic/Patients To Your Official Website via Your Facebook Page

In one of the previous article, we saw how to build a website for your dental practice.

Your Dental Practice Website with your dental practice Facebook page is a well-oiled set up for your Online Dental Marketing and credibility.

 


As the fan members of your Dental Practice Facebook page keeps increasing, you need to publish good articles posted in the blog section of your website as links.

People / Prospective patients just love and appreciate an informative article. Through the links, you can redirect the visitors back to your website.

It is a very effective method to build your online brand and potentially getting more clients.

A steady and increasing traffic to your website means that people are liking and noticing your great content. It acts as a great promotion for your dental practice. This parameter is not something that can always be measured by numbers. However, in the long run, this system has a great benefit. 

 

As more and more people are getting net savvy and migrating to online services, you will be surprised at the significant number of visitors to your website, and social media, going ahead to book an appointment at your practice.

So, once you set up your Facebook page do not let it go idle for a long time. Same goes for your website too. At regular intervals create good informative contents for your site and also Facebook page/profile. Then share these contents on your social media page. The target should be to be consistent in your postings and social activity.

Well, then what you waiting for – get on to work and start creating informative contents. In today’s era, you cannot afford not to explore the full possibilities that social media provides you.

 


See The Final Points

#5. Benefit Of Promoting in Facebook

Paid Promotion By Facebook 


#5. Benefits Of Promoting in Facebook

Paid Promotion By Facebook 

One of the most beneficial aspects of Facebook in the recent times is the option to create paid advertisements directly within the Facebook.

Due to the way it is designed, Facebook advertising has a great potential for dentists. There are many advantages, but one of the best advantages is

Facebook ads are highly targeted.

Facebook gives you options to customize your ads to fine tune it as per your target group of consumers.

 

You can choose to which demography or area your ads are shown.

You can control to which age group the ads are shown.

You can also control the number of people who will see the ads.

For example – Le’ts say you are a dentist in Bangalore India. Moreover, you want to spread the information about your dental clinic to the prospective patients located within the 10 km radius of your practice location. You also want the ads to appear across all age group. 

Facebook lets you create ads taking into consideration all the above requirements.

 

The ads are presented beautifully both in Desktop and Mobile alike and directly reaches the target audience you have chosen while creating ads. 

We will be explaining you in detail about using Facebook ads exclusively for your Dental Practice in a separate article.

You can know in detail about how to use Facebook for Promoting your dental practice by reading two articles below.  


So by now, you have must have an idea about the benefits of using Facebook as an option for promoting and advertising your dental practice.

 

Just being good in Dental Work is not enough.

You need to know how to use the modern day tools and connect to people to expand your dental practice. Facebook is one such great tool.


Some of the Related articles on Promoting Dentistry in Social Media 

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