We are looking at 10 tips to run a successful dental practice. The tips and tricks for dental practice management.

7. Learn To Use Dental Practice Management Tools

If you ask any experienced practitioner, then they will tell you, dental practice management is not a single track work.

Dental Practice Management involves a lot of financial aspects, treatment aspects, patient records & communication and much more. As your practice grows old (even in a few months)  you will have a lot on your plate to handle. In such a scenario, a dental practice management software can be of great help to you.

There is no need to immediately purchase a dental practice management software as soon as you start your practice. However, take your time in the homework phase to search available dental practice management software, the prices, features and customer support.

You can refer this article which will help you in your research of dental practice management software and guide you in choosing the best one for you.

8. Learn to Promote Your Dental Practice

After all the hurdles, you have finally managed to open your dental practice. You are ready and hoping to make your mark soon.

You are a little worried in you mind as you have invested a lot of finance, time & efforts in setting up this dental practice. You are anxious & nervous for its success.

However, ask yourself this question. Out of all the dental practices which are already working in and around your location, why would the new patients come to your clinic? You are hoping that once your dental practice opens its door, patients will happen automatically. To some extent, it is true but not entirely correct.

To make sure that your clinic gets the maximum visibility before and after the opening you need to have a consistent advertising plan.

Advertising plan before opening your clinic:

• Once you start working on setting up your dental practice, it takes around 2 to 3 months to be entirely over. In that time you will be busy in managing finance and all the necessary items for your practice.
• Though you will be busy, you can still use this period to inform the people in your locality and around it about your clinic. Put out banners, flyers about your dental clinic. Inform your friends and near ones.
• While setting up your dental clinic, you will come in touch with dental suppliers & technicians. Develop a good rapport with them. In fact, everybody you come in contact with while establishing your practice is a potential advertiser. Your goal should be to impress them.

Advertising plan after opening your clinic:

Once the doors of your dental practice are open to the public, then the second phase of your promotion should start.

It involves two key parts

Promotion in and around your locality where the dental practice is based.

Online promtional activities/ Social media promotion.

Point to note: The most important aspect of dental practice promotion is the LOCAL PROMOTION.

For that, you need to be very active in your local community. Here are the activities that you can carry out to make yourself & your dental practice is known in the city and your local community.

How to Make a Presence in your Community as a Dentist?

• Attend local social functions and be a sponsor of the local events.
• Make contributions and deliver speeches on dental career/care in school, colleges and community gatherings on health care & awareness.
• Attend treatment camps being conducted by other doctors & organizations.
• Visit rural places to provide dental treatment.(for free)
• The goal is to make yourself visible in your local community.
• Slowly & steadily you will climb the ladder up.

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• Buy print ads to promote your practice in local newspapers or try to write health articles in local magazines.
• You can also use Radio for speech & promotion. Spend money in purchasing an evening slot on Radio to promote your dental practice. That is one of the easiest ways to get close to your local community.
• Don’t spend too much on online marketing. Your clinic is not an online market like Amazon.  Your promotion must target the local population first.
• Don’t over-estimate social media and Facebook promotion. That is better for big corporations and websites. When using social media ads, then it is advisable to target people within a radius of 10 Km of your dental clinic.

How to get NEW patients for your dental practice? Read the 9 effective ways to do so here:

See Next Slide: for the next two points needed for starting a dental practice

Point #9. Build up your associate or consultation practice

Conclusion: The takeaway points from this post.