Clicky

9 Ways to Attract New Patients To Your Dental Practice

The success or failure of every dental practice and health establishment depends on the number of clients visiting it. In this post, we will read about 9 ways that every dentist can use to get new people to visit their dental clinic.

9. Provide Free Consultations to New Patients

Many dentists have different approaches about this plan. Therefore, I will mention the plan that one of my colleagues, Dr. Nancy is adopting and it has been proving very fruitful for her. You may choose this method if it suits you.

Dental Practice Management

She has developed a comprehensive system for New Patient Benefits and Offers. Before getting on to new dental patient privileges, let us have a look at all the promotional options she is using to promote her dental practice to acquire new patients.


Nancy is using all the methods for advertising her dental practice that we mentioned earlier in the article. She is using:

  • Google paid ads (targeting the radius of 10 Km)
  • Paid SEO for her dental website (she is taking help from an SEO professional)
  • Paid ads in the local online and print yellow pages.
  • Paid ads on the radio & television.
  • Paid Email marketing.
  • She contributes to social events and awareness programs. She also carries out free screening camps in schools and colleges under the brand name of her dental practice.

All these are targetted towards raising the brand name of her dental practice among the general public. In each of these promotion mediums, she provides a COUPON CODE (particular to each mode of advertising). By this, she can keep track of the response from each of the broadcasting system.

From her assessment, she has found that the paid ads on the local advertising mediums like radio, local TV ads, local online and print yellow pages are referring the most of the new patients.



For every new patient visiting her dental practice, she is providing the consultation free. (that includes expert opinion on the patient problem and the associated X-ray image). Post that the patients will need to pay the regular fees for the dental treatments.

For every new patient visiting her practice, she also provides a discount of around 50 % for the first adult kin/relative of the new patient. She also provides the first treatment (within a fixed price) completely free for the children of the new patient (within 10 to 15 years of age).

Dental Practice Management

Nancy has been using this system for past two years. Initially, the response was limited, but she stuck to the plan. Within six months due to word of mouth promotion and targetted advertising, she started getting real results. There was a good flow of new patients.

The readers also need to understand that for Nancy, the real work started after a new patient landed in her dental practice for the 1st time. From that point onwards no advertising can impress a patient.

In her own words: From the second a new patient lands in my dental practice, my practice set up and myself are the biggest promoters of the practice. My interaction with them is going to decide if the patient remains with us for a long time.

Takeaway: The system we discussed above being employed by Dr. Nancy, has proved to be a very effective strategy. But it may or may not work for you. Every professional dentist needs to devise a promotional system based on their location and surrounding population.



Conclusion:

In this long post, we enumerated some of the most practical modern day methods that dentists can employ to gain new patients for their dental practice.

The success of a dental practice depends on the perfect balance between the old patients and new visits to your dental practice.

The growth and profitability of a dental practice rely on the influx of the new patients. Unless there is a regular flow of new patients every month, a dental practice gets stagnant.

Therefore, it is advisable that you use the methods mentioned in this post to make a connection with new people. But always remember the work is not over once you get new persons visiting your clinic (in response to your promotional efforts).

The real work starts once the new client arrives at your dental practice. You and your dental practice staffs must be at their professional best.



Always bear in mind that new patients are very judgemental. They will judge every aspect. When a new person visits your dental practice in response to your promotional activities then you must make sure that they feel assured about your practice.

If not, then the same people can create a very negative word of mouth publicity of your dental practice.

With this, we conclude the post. We sincerely hope that you have gained some valuable insights on how to get new clients for your dental practice.

If you have followed this long post till now, then we have one more bonus for you. Below, you will find a beautiful infographic of all the 9 ways stated in the post. You can download the infographic and keep it as a reminder of the points. You are free to print the infographic and use it in your dental practice or blog.

Dental Practice Management

Dental Practice Management