We are discussing the best ways to attract new patients to your dental practice.
3. Make a name among the local population
The most important point to realize for a dentist is that “Dentistry is a locally based profession.”
So, treat the residents in the vicinity of your clinic as the most influential circle of patients. The views, experience, and notion of the local community about your practice, can make or break it.
Therefore, do everything in your power to make an actual name for your dental practice among the local population. Here are some of the activities that you can carry out.
- Attend local social functions and be a sponsor of the local events.
- Make contributions and deliver speeches on dental career/care in school, colleges and community gatherings on health care & awareness.
- Attend treatment camps being conducted by other doctors & organizations.
- Visit rural places to provide dental treatment.(for free)
- The goal is to make yourself visible in your local community.
- Slowly & steadily you will climb the ladder up.
- Buy print ads to promote your practice in local newspapers or try to write health articles in the local magazines.
- You can also use Radio for speech & promotion. Spend money in purchasing an evening slot on Radio to promote your dental practice. That’s one of the easiest ways to get close to your local community.
- Don’t spend too much on online marketing. Your clinic is not an online market like Amazon. Your promotion must target the local population first.
- Don’t over-estimate social media and Facebook promotion over the local advertising. That’s better for big corporations and websites.
All the methods mentioned above have stood the test of time. They have always been efficient in establishing a contact with the local population. If you follow the steps, then you are sure to make a name in your local community for yourself and your dental practice. It will translate into new and repeat patients for your practice.
4. Sensible use of Social Media
We discussed in the previous point about the importance of Local Promotion for your dental practice. Therefore, it is natural that we discuss how you can use the social media sensibly in that regard.
Social media promotion of your dental practice does not mean that you create a social profile on all the social media platforms (Facebook, LinkedIn & others) and start publishing your practice/treatment photos and stories.
On paper, your practice is active in social media, but in reality, it is a waste of time. If social media posts of your practice are seen by some one in abroad or from a far off place, that is of no use to you. That person is probably never going to visit your clinic.
From the very first day use the social media to target the local population (localities within the radius of 10 Km of your practice location).
image credits: SocialHi5
It is straightforward to do. Here are the points that you need to follow:
- On the social media profile of your practice, add all your known contacts first.
- Invest on Paid Social Media promotions. All the major social media platforms (Facebook, Twitter, LinkedIn) are providing this option.
- You have the choice to publish the information about your dental practice to the users of a particular geographical location.
- If your practice is in Mumbai, Kharghar. Then you can customize the social media posts to be shown in the social news feed of the people residing within 5 KM of your practice. That makes more sense than an individual in a far off location seeing your social posts.
To know more on how to use social media to target the patients in your nearby geographical locations, read this article.
We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.
The article continues in the next slide. Press next to go to the next slide to know the point Number 5 on How to get new patients for your dental practice?