As a dentist, when you run a clinic, its not enough to just enough to think as a dentist. To succeed in this highly competitive world of dentistry, you need to think as a consumer and preempt what the consumer wants & what will make the consumer comfortable.
Managing A Dental Clinic
The job of a dentist and a businessman has one thing in common and that is the reliability and repute of their respective businesses.
Just like entrepreneurs, dentists too have to ensure that there is steady and regular flow of income.
This can be achieved by adopting the latest dental techniques and keeping abreast of the latest developments in the field of dentistry.
The running & management of the dental clinic is just like managing a consumer business.
Here also we are providing products to the consumer .
Just that we are dealing with dental pain & cosmetics.
So just like any other business house , our aim should also be to provide the best possible treatment to our prospective patients.
Dentists can surely rise to great heights in their dental practice by setting goals.
They need to chart out the right plans and adopt the right techniques. Many dentists are specialised in specific dental practices like surgical dentistry, pediatric dentistry and orthodontics.
It is important for dentists to establish clarity in their field of expertise prior to adopting any particular field.
If you are comfortable with tooth whitening and processes related to this, you may want to enter the cosmetic dentistry field. But again there are few skills that must be known to every dentist irrespective of any specialisation he//she may be.
For example 3 process that every dentist must master
Root Canal Treatment (at least the simple ones)
Tooth Preparation for crown.
These 3 process provide the 90 % business to any dental clinic.
So, if you are in doubt in relation to there processes then start to get better at them.
So, If you are planning to open up your clinic and have already started you clinic then read this article to know about the most common mistakes that you must not do – so that your clinic is a success.
Yes, having our clinic is a moment of pride, joy and happiness. It does feel like owning a piece of the world. But it’s also a fact that by 2015 dental profession has become too much competitive due to over saturation.
See Next Slide to know about other 2 points for successful dental clinic.
See Next Slide
Knowledge about people in your locality
If you want your dental practice to reach heights, then you need to analyse and understand the age group of people living in and around your locality.
If there are people in and around the age of forty to fifty, then you may want to try out cosmetic dentistry.
This age bracket will surely go in for teeth whitening and cosmetic procedures and it will set your business in full swing. Similarly, also ensure that you have the latest dentistry solutions related to tooth whitening to veneers.
The basic idea behind knowing about you the patients in your locality is to have an idea as to what type of treatment you are most likely going to do in your dental clinic.
Understand the need of the patients &
try to motivate as per that
Dentists should also pay attention to the needs and requirements of the residential people.
Many of the patients visiting the dental clinic may want to go for dental extractions.
People visiting the dentist in a commercial area may want to try out cosmetic clean ups and tooth whitening.
Understanding what the patient is expecting and delivering the most proper treatment will make your practice popular.
Location of your clinic
Your dental practice will flourish if your clinic is located in metropolitan areas.
A dentist is sure to be successful and do well in his practice if he invests in a good and sophisticated clinic.
In a metropolitan area you cannot get away with a cheap looking clinic.
With the kind of paying patients you will be expecting in that area, you will need to invest a good amount in your clinical set up.
Care should be given when designing the clinic and attention should be paid to the aesthetics, irrespective of whether the clinic is situated in a commercial area or a residential .
But some times this situation can vary. If your clinic is located in a semi urban or rural area, then you have the option not to spend invest too much on your clinical set up.
In most of the metros in India the metros are almost saturated with the density of dentists.
So their counterparts in the Tier 2 and Tier 3 places are relatively having a better practice .
But the main point is to adapt to which ever place your practice is set in.
Once you are through with setting up your dental clinic, the next step is to promote the clinic.
The right form of advertising is very important. Stick posters of smiling people and refrain from putting up tooth anatomies as it is generally not a pleasing sight.
Stay away from posting pictures of people suffering from gingivitis or oral cancer as they are a ghastly sight.
Dental practice online is also gaining popularity nowadays, thanks to the internet. For this, you need to make your website attractive and the website should also have a competitive edge. You may want to hire professional web designers for the project. Though, it may be slightly expensive, it is worth the investment.
At DentalOrg.com you will find some amazing articles on Online Promotion of Dental Practice.
To make you understand how to use online/internet as a medium to promote your dental practice we have crafted articles in details with all the tips and tricks. Read them here below :
Tips on using social media marketing for your dental practice. Learn and the tricks and promote your dental practice in the online social media.